The market research; It includes analysis to determine the level of demand for a particular product and to reveal the factors affecting the demand. It is an analysis to get to know the sector closely and to analyze the market in detail in terms of certain sizes.
Market research includes a detailed analysis of the main topics listed below:
– Market (demand) size of the sector
– World demand for the relevant product/sector
– The size of the domestic market
– Rival countries in the world market
– Firms operating in the sector
– Products offered by the companies to the market and their market shares
– Growth of the market and changes in demand
– Expectations for the coming period
-Strengths and weaknesses of the sector
– Opportunities and threats in the industry